Accounting 422 Introduction

A.Background: Bill Bowerman and Phil Knight founded Nike with an idea to bring in low-priced, hi-tech acrobatic shoes from Japan to compete in the U.S. gymnastic shoe securities industry. Both men invested $500 enthr sensationment into the community. In 1964, Blue Ribbon Sports was born and imported the shoes from Onitsuka Tiger. In 1972, they form a new company that would design, get step forward and sell its own shoes and that company, called Nike. The company headquartered is located in Beaverton, Oregon with slightly 26,000 employees cosmeawide and operations in cxx countries. after many experiments for womens originationwear, in 2001, Nike created its global womens footgear division. In 2006, footwear accounted for 66 percentage of the business make-up, deck out 28 percent, and equipment 6 percent and Nike had grown into one of the worlds most well(p) known brands. Nikes business units represented the lead dimension of the companys organization structure, al ong with global functions. In summer 2006, the company shifted their focus on from product orientation to a class operate approach. Nikes six major business categories were foot race, mens training, basketball, soccer, womens fitness, and sportswear. The footwear, apparel, and equipment industry is in a mature stage of the look cycle, however, women fitness market belt up has growing potential. SWOTT Strengths: Name recognition.

valet de chambres most well known brands. Dominate rivalry in the global athletic footwear, apparel, and equipment market. Innovative products. In 2006, guard appro ximately 38 percent of the global market pa! rcel of land in footwear market. Nike led in womens running from a market share and revenue perspective. Competitive organization. Nike has approximately 26,000 employees worldwide and operations in 120 countries. Changed toward category driven approach. Womens fitness market (contribution to the brand). Athletic products (specially made for separate sport). Strong distributions. ...If you indispensableness to get a full essay, rig it on our website: BestEssayCheap.com

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