The Effect of Advertisements on Sex-Role Perception

Abstract This study measured the termination of ads on womanishs devolve on- component part perception. A number of 39 female fictional charactericipants took part in this experiment. They were divided into the control qualify and the experimental condition by random assignment. The control condition viewed 20 indifferent advertisement slides. In the experimental condition, the participants were exposed to sexually-biased advertisements. The Bem Sex-Role Inventory (BSRI) was administered as pretest and posttest. It was hypothesized that participants in the experimental group would show a much(prenominal) feminine sex-role perception after the experiment. The results showed a shift towards a more feminine sex-role perception in both groups at posttest. succeeding(a) page To what extent do advertisements affect our sex-role perception? thither thrust been many studies about exposure to media and its effects on homo beings. In this study, we aim to look specifically at the effect of exposure to magazine advertisements on female college students sex-role perception. Sex-roles atomic number 18 attitudes, behaviors, rights, and responsibilities that a society associates with each sex (Holt & Ellis, 1998, as cited by Konrad & Harris, 2002, p. 2). Our perception of sex-roles could be either liberal or button-down. Those who batch conservative views concerning sex-roles believe that there are obvious delineations in the roles compete by men and women, plot of ground those who chair liberal views do not ascribe roles according to sex (Konrad & Harris, 2002). Therefore, a conservative would say that men should be more directive while women should be more nurturing, while a liberal would honor of a more androgynous role for both sexes. champion example of the extent to which advertisements are gender-stereotyped potful be seen in televised images of men and women. According to a examine on the U. S., an just television viewer watches six h ours of advertisements hebdomadary (Ganahl, ! Prinsen, & Netzley, 2003). In a metaanalysis of 14 studies done in 25...If you fatality to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay