The London Olympic Games

Claire VIAGGI London 2012 Olympic Games Asian MBA Question 2 Williamson has to take 4 objectives for its strategy: 1. 2. Maximize the taxs 3. Maximize the attendance 4. acquire the seats with the just large number 5. Make the tickets low- termsd for the average Londoner To create his pricing strategy, Williamson has to slope the following tradeoffs: 1) various(a) aspects of the drive and bulk expectations: * varied haves call down incompatible audience * risque local invite for ordinary pastime in host country (ex: sailing, rowing, indoor itinerary cycling) * High International appeal for famous frisks (ex: swimming and gymnastics) * Different sports coif together a different interest for the audience ( abundant quaternity versus Modern Pentathlon) * Event stages appeal a lot of volume who wish to see where the gold medals are awarded * Particular team or ath permites also create a mellow demand 2) Issue regarding the perceptions of worth differences: * No disrespect will be accepted by a too high price difference among different sports (in particularly between the prodigious quad and some less normal sports) * It is not possible to ordinate price discount for local community if the same national isnt made for all the EU citizens Williamson can liveliness all those stakes with some sports such as the Big Four or the stage events, because the demand is high and slew are ready to pay a high price. lets assume the following assumptions: Assumption 1 Williamson put high prices for the major events in order to maximize the revenue Problem: * each prices has to be harmonize so he would have to increase the ticket price for the sports less popular not to sop up feel any commode disrespected among the 6 valid sport represented * As those sport are already facing anaes thetise to fill up venues, an increase of pr! ice will reject people to steal tickets * The objective of maximizing the attendance...If you want to bond a copious essay, order it on our website: BestEssayCheap.com

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